The post is already in your camera roll.

indidev sorts the photos on your phone by what they're for, pulls the right ones together and drafts the post. You read it, fix a line and publish. It runs on Claude and starts with Naver Cafe, where most of Korea's community life happens.

Join the private beta See the roadmap
Claude reads each photo and files it by what it's for.

From a messy camera roll to a post you'd actually send.

  1. Sort

    Every photo gets a purpose. Claude looks at a small copy of each one and tells a product shot from a receipt from a screenshot of a chat.

  2. Suggest

    From what's there, it proposes posts you could write this week, in the voice of the boards you post in. Twelve photos of a new espresso machine and three receipts is a review.

  3. Draft

    Pick one, add a line of your own, and it writes the draft from your photos and your words. Nothing it didn't see.

  4. Publish

    You edit, you press publish. The post goes to Naver Cafe through Naver's official API. No scheduling, no bulk posting.

Why start with Naver Cafe

Korea's reviewers, group-buy hosts, used-goods sellers and hobby boards live on Naver Cafe. Their posts are built out of photos: unboxing shots, before and after, the receipt as proof. The people writing them aren't writers. They take fifty photos, sort them on the phone, resize, upload, then stare at an empty editor. That hour is what we're taking back.

Naver's Cafe API lets a post be filed from outside the app, which makes a reviewed draft the natural unit of work. The loop itself, photos in and a reviewed post out, is the same on Naver Blog, on Band, and on the photo-first boards outside Korea. Cafe is where we can prove it with real users first, with a community that already pays for tools that save it time.

What Claude does in the product

Reads the photos
Claude's vision does the sorting. Each photo is downsized before it's sent, and only a label and a one-line description come back. The originals never leave the phone.
Holds the whole album
A week of photos, the conventions of the board and your previous posts fit in one context, so suggestions come from the whole picture rather than one image at a time.
Stays inside the facts
Drafts are limited to what's in the photos and your note. We'd rather ship a shorter draft than a plausible one, and the person posting is always the last step.

Where this goes

  1. Now

    Private beta in Korea with a small group of Naver Cafe reviewers and group-buy hosts. Sorting, suggestions, drafts and publishing to Cafe are in the app today.

  2. Next

    Naver Blog and Band as publishing targets. A weekly view that tells you there's enough in your camera roll for three posts. Shared workspaces for small shops that run their own cafés.

  3. Later

    Photo-first communities outside Korea. The sorting layer offered as an API, for other apps that live on top of a camera roll.

Who's building it

indidev is run by Albert Yim, a software engineer in Seoul. I've spent the last several years shipping production web software for other companies, and I still work with a few of them as a contract engineer. That work funds indidev. This product is where the rest of the time goes.